This limited-edition, 220 page, book commemorates 30 years of innovation and the profound positive impact Omnicell's medication management solutions have made on patient health and safety across the world. It also serves as the definitive history and celebration of Omnicell's culture, people, and vision.
I was part of a team of three Art Directors that helped systemize and design the information as the story was being developed. We chose to go with a fresh yet timeless look for the book—not merely tied to Omnicell today, but also to its past and future.
In addition to assorted graphic elements like photo spreads, timelines, charts and—yes—bingo cards, the book unexpectedly contains two double gatefolds that engage readers on a more playful level and allow a more immersive look at important aspects of the company.
To create excitement and drama in the unboxing moment, we packaged it in a box that previewed key design elements, contained an introductory narrative leading to a hand-numbered, letterpressed message on heavy card stock, signed by Randall Lipps, and finally—revealed the book.
